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Why innovative health tech suppliers should prioritise marketing maturity

Where’s your marketing game plan strongest and where could your business make improvements? This week’s Health Tech Connect focuses on why health tech suppliers should prioritise their marketing maturity. It’s a concept with parallels to a well-trodden practice within health tech – the assessment of digital maturity.

1. Understand your current state

Digital maturity assessments play a crucial role in guiding transformation agendas. By understanding your current state, you can chart a clear course towards improvement. This focus on self-assessment and continuous development helps drive innovation. They also offer a structured way to ensure that your company remains competitive and future-ready.

2. Identify your strengths and gaps

If digital maturity helps healthcare organisations optimise technology use, marketing maturity serves a similar purpose for SMEs looking to optimise their performance and spend. Marketing maturity assessments evaluate areas like strategic positioning, brand development, customer engagement, and content strategy, helping businesses identify strengths and gaps.

3. Address key components

Marketing maturity assessments typically cover several dimensions, including:

  • Strategy and planning
  • Customer understanding and advocacy
  • Content and messaging
  • Digital presence
  • Data and analytics
  • Team and resources

4. Assess business impact

Organisations that invest in improving their marketing maturity as they grow see tangible results, including greater ROI from their marketing spend. These can include; increased lead generation, stronger brand recognition, improved customer advocacy and more efficient use of marketing resources.

Most importantly, marketing maturity helps suppliers build credibility in a crowded market.

5. Take the first step

It’s important to remember that marketing maturity is a journey, not a destination. The goal is not to become perfect overnight but to take a structured, incremental approach to improvement.

Why not take a few minutes to complete our free marketing maturity assessment? It’s free, fast, reliable, and will help you make the most of your marketing budget.

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