Who We Work With in The Public Sector

It’s a hugely exciting time in our sector with the political agenda to digitise health and care and to improve citizens’ health and outcomes at its absolute peak.

Health & Care Providers

Healthcare IT has had its fair share of negative media in the past but as the adoption of technology increases so too are the positive news stories. Our team has extensive experience of working in communications with health and care organisations with high levels of digital maturity, such as those HIMSS EMRAM 6 & 7 and the Global Digital Exemplars in England, to tell their story. Highlighting the benefits of IT through a comprehensive PR strategy can improve internal engagement, enhance the likelihood of receiving further funding and win the hearts and minds of the public. But impressive, large scale, transformational developments are only part of the communications story.

The Results

Evidence shows that the greater the engagement of stakeholders, the greater the adoption and success of technology which ultimately helps organisations to start improving their existing level of digitisation. So we champion the importance of change through internal communications for staff education and engagement using tailored strategies encompassing newsletters, briefings, feedback, intranets and internal events. On top of that, we can support those across England who are working on the communications strategies, which underpin their respective sustainability and transformation plans (STPs) as well as innovation accelerators looking to overcome their communications challenges.

Government & Policy Organisations

Times have finally changed and digital health is now a constant and permanent feature in national news. Silver Buck can not only support you in ensuring expert PR tactics that get the perfectly crafted message managed and heard across the best known B2B publications, but also for the wide-ranging national media that are now ready and waiting with open ears for news around health tech.

On-top of that Silver Buck’s team has experience of working closely with organisations across Europe from the European Commission to NHS England. Whether it is canvasing opinion for consultation, promoting a new policy, ensuring stakeholder engagement or participating in one of the many digital health events, we can help to ensure that your message is not only heard but that it creates impact and value at every touch point.

View Our Government & Policy Package

Non-profit Organisations

With extensive experience in leading the Europe’s largest health IT non-profit organisation marketing efforts, Silver Buck is expertly placed to support non-profit and mission-led organisations.

From creating exciting campaigns to improve the level of donations, increasing membership base, lobbying government or raising awareness of the mission amongst key stakeholders, we can work as an extension of your team to ensure that your mission becomes a reality.

View Our Non-profit Package

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“In the Healthcare industry, it is rare that you come across such a standout talent.”

Mark O’Herlihy
Managing Director EMEA, IBM Watson Health

“In the Healthcare industry, it is rare that you come across such a standout talent.”

Mark O’Herlihy
Managing Director EMEA, IBM Watson Health

“In the Healthcare industry, it is rare that you come across such a standout talent.”

Mark O’Herlihy
Managing Director EMEA, IBM Watson Health

Packages We Offer…

Workshop

If you’re new to the health IT, launching a new solution or your current marketing strategy isn’t hitting the nail on the head then the chances are that your messaging is not up to scratch. Our messaging workshops will establish your USPs, value propositions, elevator pitch, mission statement and high-level marketing strategy. You’ll walk in confused, with mixed messages and a lack of consistency and walk out with a fully developed messaging toolkit and a series of next steps for you to implement.

Is this package right for you?

Prices from: £3000

Start-ups

Selling to the NHS has long been a challenge for start-ups. On average, there is a new start-up established in healthcare every week – and that’s just in the artificial intelligence space (AI) so standing out has never been more important. At Silver Buck we love working with creative and ambitious start-ups and recognise that not every start-up has the inhouse power to deliver effective marketing. Silver Buck can get you ready with the basics. The package includes our messaging workshop and guide, high level marketing strategy including partner marketing, company presentation and sales collateral.

Is this package right for you?

Prices from £2750

Events Management

The typical vendor spends up to 25% of their marketing budget on trade shows and events. With decades of experience running some of the most prolific round tables right through to exhibitions for thousands of delegates, Silver Buck can take away the headache of highly resource intensive events by providing PR and marketing strategy – including stand design and build, staff messaging, speaker briefing, press release and journalist liaison. Need some advice on the best event to reach your goals? We can do that too.

Is this package right for you?

Prices from £1500

Global Expansion

Expanding your offering internationally is unfortunately not as easy as swapping the ‘z’s with an ‘s’ in your marketing collateral and healthcare organisations can spot a ‘one size fits all’ approach a mile away.

Our founders have decades of experience working with US companies on market entry and this package includes an analysis of your existing marketing and PR tactics, messaging workshop and guide to ensure your solution, brand and messaging is relevant to your new market plus creation/reworking of three pieces of collateral and your company presentation. Add-ons can also include market research and database development.

Is this package right for you?

Prices from £3250

Still Don’t Know Which Package is Right for You?

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