As a new kid on the block, it’s vital that start-up companies get their pitch perfect and messaging on point. Unfortunately, it’s something that many get wrong. But it doesn’t have to be the case – we can help.
Just this week we held a messaging workshop with a new client – a small start-up digital technology company. They have been running successfully for a few years but they are now at a stage when they are finding themselves competing with the ‘big boys’ for contracts and they are looking for investors to help them to take their product to the next stage of its development. It is crucial that their messaging is spot on and that they have evidence to back up their claims – so they turned to Silver Buck.
Our workshop was designed to tease out their unique selling points, challenge their solutions against their competitors, unearth the evidence that could substantiate the benefits that their product offers and to gain a complete understanding of their customers, their product and its position in the market. So often, we find that even the smallest of teams are telling their story in a different way, which ultimately breeds inconsistency and confusion in the market as the team grows.
After a very productive five hour session, we left with a wealth of information which we will use to craft into core messages that the company can use across all of its marketing.
We like to hold our messaging workshops as soon as possible with new clients, as it really helps us to get under the skin of the company and gain a great understanding of who they are and where they want to be. We also love a good story, and the start-up companies that we work with all have inspiring stories to tell about what motivated them to ditch the day jobs and risk it all to launch an innovative digital health solution.
It is not just start-ups that we work with. We also work with some big name brands, but we do hold a certain affinity to new business because we are also new. Silver Buck launched last summer and so we understand some of the challenges that start-ups face – particularly around whether they can afford to spend money on services, no matter how desperately needed. As a result, we also make sure that we offer bespoke services tailored to your specific needs and that are designed to give you the most bang for your buck. So, my message to you is: get in touch and find out how we can help you and your business to grow.