The new digital health law in Germany – turning point or flash in the pan?
European Market Strategist, Silver Buck
A year and a half ago, the federal government in Germany passed a law on Digital Healthcare (Digitales Versorgungsgesetz – DVG). Under the new law, and for the first time, all publicly insured citizens (88% of the German population) can claim to use digital health services and solutions.
Germany is the largest digital health market in Europe. It was expected that the digital health law would significantly boost market expansion over the coming years to achieve a compound annual growth rate of between 25-30% until 2025.
The 2 most prominent regulations in the new law are:
For all stakeholders in German healthcare, the new law implied significant changes, especially “fast track”, which enables health app publishers to introduce their solutions much faster to a broader market audience, boosting digital innovation across the healthcare sector.
How does “fast track” work and what are the prerequisites for health apps to become reimbursable?
The route to a medical prescription for any digital health app consists of 5 major steps:
Could the new digital law and “fast track” live up to their promise?
After a very slow start in 2020, there are a total of 11 digital health apps now being officially certified. The certified apps target various disease conditions such as Multiple Sclerosis, Migraine, Depression, Insomnia and Obesity.
The COVID–19 pandemic has boosted digitalisation in German healthcare and multiplied the “fast track” effect by demonstrating how useful digital tools can be. It has also shifted public perception of the benefits of digitalisation in healthcare and increased levels of trust amongst professionals, patients and citizens.
From an acceptance and usage point-of-view, there are two elements that still need to improve and progress in the German healthcare system: (1) the creation and implementation of integrated care networks (based on digital platforms); and (2) the ability to access and use digital patient data from different stakeholders, including patients.
Both of these issues have been addressed by the government and are part of respective digital initiatives such as the Future Hospital Act (KHZG), proving that the German government and public health administration is committed to realising the benefits of digital health.
What are the implications of “fast track” for health app publishers and established healthcare stakeholders?
The new law is still expected to be a game-changer for digital health in Germany, resulting in the country’s healthcare system finally opening up and embracing digital innovation.
“The new law will boost the digital health market in Germany to grow to over 60 billion USD in 2025”.
For health app publishers wishing to embrace this opportunity and enter the market under “fast track”, starting preparations to obtain MDR certification is the most important issue to tackle. The certification is the prerequisite to enter the fast track process. In case a Class IIa certification is required, app publishers also need to prepare themselves for respective evaluation and documentation requests.
For established players such as health insurers, providers or industry, the new digital health law enables them to construct a portfolio of digital applications and solutions. This does not only offer better quality and support in everyday care, it also allows them to create new business models, product and service offerings.
These players should therefore take advantage of the opportunities offered by the new law and quickly tackle the development of a digital solution portfolio.
We expect that the competition for the best apps will increase significantly in the foreseeable future, given that the number of eligible solutions will be limited (at least in the beginning).
If you want to learn more about how to successfully build your digital health market entry into Germany or expand your market footprint, reach out to firstname.lastname@example.org
Whilst we pride ourselves on bespoke PR, marketing and business strategies and tactics we understand that some organisations need a quick, focused solution to get them off the ground. We’ve designed four ready-made packages to help take the weight of your shoulders.