Silver Buck becomes UK’s largest digital health agency with two new appointments

Silver Buck begins the new year by marking its place as the largest digital health agency in the UK with the appointment of Jasmine Rapson as Account Manager and Anaa Haider as Account Executive.  

The pair are joining the fast-accelerating digital health communications agency during a very exciting time. The agency that burst onto the health tech scene in 2018 doubled in size in 2021 and looks to grow its team even further in 2022, as the large roster of clients continues to expand.  

Rapson joins from the industry renowned trade publication, The Health Service Journal (HSJ) where she spent three years as a journalist covering digital health, as well as other key topics related to integration, integrated care systems (ICSs) and policy developments. She started her career working on local newspapers, before moving  to political reporting as part of a BBC flagship scheme.  

 She said: “There’s never been a better time to work in digital health and I am hugely excited to be a part of the Silver Buck team. The rapid growth of digital health technology throughout the pandemic has shown just how important these companies are in enabling healthcare to thrive. I can’t wait to use my extensive experience in writing about the digital health sector to help raise the profile of those leading transformation in healthcare through technology, and tell the stories behind their success.”  

 Silver Buck works alongside some of the biggest names in digital health, as well as start-ups leading innovation and the digitalisation of healthcare in the UK. Their clients range from a variety of NHS organisations, to electronic patient record system providers, such as Allscripts, and care coordination platforms like DrDoctor. Many of which are trying to help overcome some of the biggest challenges in the NHS’s history. In 2022, the agency will also work with clients, such as Ethical Healthcare Consulting and a series of international organisations looking to establish themselves within the UK market.

Sarah Bruce, co-founder and director at Silver Buck said: “Our team’s real strength is to interpret what can often be extremely complex technology into a message that really resonates with people working across health and social care. We’ve seen exponential growth across digital health companies wanting fully integrated campaigns particularly across PR, proactive press and social media in an increasingly competitive market.”    

Haider joins the team after spending the past year working in a marketing agency with globally recognised clients in a range of fields, varying from tech to sports and consumer goods. During her time there, she also worked on a vaccination campaign alongside the cabinet office, aimed at encouraging teens and young adults to get vaccinated against COVID-19.  

Having gained experience in PR and communications at her previous role, she became increasingly interested in the field of digital health during the pandemic. She said: “I’m really looking forward to immersing myself in the industry and Silver Buck is the perfect place for me to do so. The Silver Buck team, as well as the Buccaneers advisory board,  are so experienced and well-versed within their fields. Being able to learn from people with such an impressive range of expertise will help me hone my career in digital health.”