Lead Generation Service

Ensure They Buy From You

Often organisations want to jump straight to lead generation but selling to the NHS and other health and care providers is a long-game.

Once the critical foundations of brand awareness and demand generation have been established then it’s time to step-up and further cultivate your relationships to lead them down the sales funnel.

Evidence shows that companies that excel at lead nurturing generate 50% more sales-ready leads.

And it’s not just about getting single sales, nurtured leads also make 47% larger purchases.

How We Can Help You

Silver Buck can help you to align your sales and marketing strategy so you can build relationships, generate leads and get return on your investment.

Is your sales team consistent with their message? Do you need support in choosing, attending or delivering an event to get you in front of the right people? Or perhaps you need a detailed nurture campaign that approaches a diverse audience but with a personal touch.

Sometimes it’s good to step out of your comfort zone and Silver Buck can help you do just that.

Did You Know…

Lead nurturing emails campaigns receive up to 10x the response rate compared to standalone emails

Services We Provide

Partner, Channel & VAR Marketing

Research and Analysis
Targeted Marketing
Introductions
Appointments

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Nurture Campaigns

Display and PPC Advertising
Promoted/Sponsored Social Media
Email Campaigns

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Sales Enablement

Playbooks
Battlecards
Appointment Setting
Sales Alignment

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Events

Tradeshows
Bespoke Events and roundtables

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Webinars

Outreach
Set-ups
Content
CTA and Follow-ups

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Free Trials/Agreements

Ideas Generation
Form Development

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We also offer packages

While we pride ourselves on bespoke PR, marketing and business strategies and tactics we understand that some organisations need a quick, focused solution to get them off the ground. We’ve designed four ready-made packages based on the most common requirements to help take the weight off your shoulders – start up, international expansion, messaging and event support.

Workshop

If you’re new to the health IT, launching a new solution or your current marketing strategy isn’t hitting the nail on the head then the chances are that your messaging is not up to scratch. Our messaging workshops will establish your USPs, value propositions, elevator pitch, mission statement and high-level marketing strategy. You’ll walk in confused, with mixed messages and a lack of consistency and walk out with a fully developed messaging toolkit and a series of next steps for you to implement.

Prices from £3000

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Startups

Selling to the NHS has long been a challenge for starups. On average, there is a new start-up established in healthcare every week so standing out has never been more important. At Silver Buck we love working with creative and ambitious startups and recognise that not everyone has the inhouse power to deliver effective marketing. Silver Buck can get your startup ready with the basics. The package includes our messaging workshop and guide, high level marketing strategy including partner marketing, company presentation and sales collateral.

Prices from £2750

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Events Management

The typical vendor spends up to 25% of their marketing budget on trade shows and events. With decades of experience running some of the most prolific round tables right through to exhibitions for thousands of delegates, Silver Buck can take away the headache of highly resource intensive events by providing PR and marketing strategy – including stand design and build, staff messaging, speaker briefing, press release and journalist liaison. Need some advice on the best event to reach your goals? We can do that too.

Prices from £1500

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International Expansion

Expanding your offering internationally is not as easy as swapping the ‘z’s with an ‘s’ in your marketing collateral. Healthcare organisations can spot a ‘one size fits all’ approach a mile away.

We have decades of experience working with US companies on market entry and this package includes an analysis of your existing marketing and PR tactics, messaging workshop and guide to ensure your solution, brand and messaging is relevant to your new market plus creation/reworking of three pieces of collateral and your company presentation. Add-ons include market research and database development.

Prices from £3250

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Still Don’t Know Which Package is Right for You?

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