Lead Generation Service

doctor listening to sales rep in hospital corridor

Ensure They Buy From You

Often organisations want to jump straight to lead generation but selling to the NHS and other health and care providers is a notorious long-game.

Once the critical foundations of brand awareness and demand generation have been established then it’s time to step-up and further cultivate your relationships to lead them further down the sales funnel.

Evidence shows that companies that excel at lead nurturing generate 50% more sales-ready leads than those who are considered unnurtured.

And it’s not just about getting single sales, nurtured leads also make 47% larger purchases.

How Can We Help

Silver Buck will help you align your sales and marketing strategy to help you build relationships with leads and generate ROI.

Is your sales team consistent with their message? Do you need support in choosing, attending or delivering an event to get you in front of the right people? Or perhaps you need a detailed nurture campaign that approaches a diverse audience but with a personal touch?

Sometimes it’s good to step out of your comfort zone and Silver Buck can help you do just that but in a fully supported way.

Did You Know…

Lead nurturing emails campaigns receive up to 10x the response rate compared to standalone emails supported way.

Services We Provide

Partner, Channel & VAR Marketing

Research and Analysis
Targeted Marketing
Introductions
Appointments

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Nurture Campaigns

Display and PPC Advertising
Promoted/Sponsored Social Media
Email Campaigns

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Sales Enablement

Playbooks
Battlecards
Appointment Setting
Sales Alignment

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Events

Tradeshows
Bespoke Events and roundtables

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Webinars

Outreach
Set-ups
Content
CTA and Follow-ups

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Free Trials/Agreements

Ideas Generation
Form Development

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We also offer packages

Whilst we pride ourselves on bespoke PR, marketing and business strategies and tactics we understand that some organisations need a quick, focused solution to get them off the ground. We’ve designed four ready-made packages based on the most common requirements of our clients help take the weight of your shoulders – start up, international expansion, messaging and event support.

Workshop

If you’re new to the health IT, launching a new solution or your current marketing strategy isn’t hitting the nail on the head then the chances are that your messaging is not up to scratch. Our messaging workshops will establish your USPs, value propositions, elevator pitch, mission statement and high-level marketing strategy. You’ll walk in confused, with mixed messages and a lack of consistency and walk out with a fully developed messaging toolkit and a series of next steps for you to implement.

Is this package right for you?

Prices from: £3000

Start-ups

Selling to the NHS has long been a challenge for start-ups. On average, there is a new start-up established in healthcare every week – and that’s just in the artificial intelligence space (AI) so standing out has never been more important. At Silver Buck we love working with creative and ambitious start-ups and recognise that not every start-up has the inhouse power to deliver effective marketing. Silver Buck can get you ready with the basics. The package includes our messaging workshop and guide, high level marketing strategy including partner marketing, company presentation and sales collateral.

Is this package right for you?

Prices from £2750

Events Management

The typical vendor spends up to 25% of their marketing budget on trade shows and events. With decades of experience running some of the most prolific round tables right through to exhibitions for thousands of delegates, Silver Buck can take away the headache of highly resource intensive events by providing PR and marketing strategy – including stand design and build, staff messaging, speaker briefing, press release and journalist liaison. Need some advice on the best event to reach your goals? We can do that too.

Is this package right for you?

Prices from £1500

International expansion

Expanding your offering internationally is unfortunately not as easy as swapping the ‘z’s with an ‘s’ in your marketing collateral and healthcare organisations can spot a ‘one size fits all’ approach a mile away.

Our founders have decades of experience working with US companies on market entry and this package includes an analysis of your existing marketing and PR tactics, messaging workshop and guide to ensure your solution, brand and messaging is relevant to your new market plus creation/reworking of three pieces of collateral and your company presentation. Add-ons can also include market research and database development.

Is this package right for you?

Prices from £3250

Still Don’t Know Which Package is Right for You?

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