Ensure They Want It
Demand generation programmes help you reach new markets, build buzz, generate PR, and re-engage existing customers. Research shows that buyers view 3-5 pieces of content before purchasing a product. According to Forrester, buyers are usually anywhere from 60 – 90% of the way through their buying journey before they contact a vendor, making it difficult for sales to influence the buyer’s decisions. Buyers can now delay talking to sales until they are experts themselves so it’s critical that you have the attention of your prospects before they are ready to buy.
How We Can Help You
Silver Buck generates demand through content-driven marketing resources that establish your company as a thought leader or influencer in the digital health sector. We do this through a range of tactics – from insightful blogs and press opportunities to innovative inbound marketing that will create the leads you need.
“If I was down to my last dollar, I would spend it on public relations”
Bill Gates
Services We Provide
PR
- Press Releases, Media Liaison and Interviews
- Blogs, Thought Leadership & Crisis Management
- Analyst Relations, Campaigns, Awards Entries
Database Development
- Segmentation, CRM & Contact
- Telemarketing
- Profile Scraping
Inbound Marketing
- Email Marketing (including segmentation)
- Blogs, Social Media & Analytics
- Whitepapers & Infographics
Social Media
- Channel Analysis & Establishment
- SlideShare Repurposing
- Social Listening, Polls, Content Generation & Analytics
Influencer Targeting & Public Affairs
- Influencer Identification
- Outreach
- Relationship Building
Sponsorship
- Event
- Media
- Awards and Campaigns
We Also Offer Packages
Whilst we pride ourselves on bespoke PR, marketing and business strategies and tactics we understand that some organisations need a quick, focused solution to get them off the ground. We’ve designed four ready-made packages based on the most common requirements of our clients help take the weight of your shoulders – start up, international expansion, messaging and event support.