Demand Generation Service

Crowd and fans at red carpet film premiere

Ensure They Want It

Demand generation programmes help you reach new markets, build buzz, generate PR, and re-engage existing customers. Research shows that buyers view 3-5 pieces of content before purchasing a product. According to Forrester, buyers are usually anywhere from 60 – 90% of the way through their buying journey before they contact a vendor, making it difficult for sales to influence the buyer’s decisions. Buyers can now delay talking to sales until they are experts themselves so it’s critical that you have the attention of your prospects before they are ready to buy.

How We Can Help You

Silver Buck generates demand through content-driven marketing resources that establish your company as a thought leader or influencer in the digital health sector. We do this through a range of tactics – from insightful blogs and press opportunities to innovative inbound marketing that will create the leads you need.

“If I was down to my last dollar, I would spend it on public relations”

Bill Gates

Services We Provide

PR

Press Releases, Media Liaison and Interviews
Blogs, Thought Leadership & Crisis Management
Analyst Relations, Campaigns, Awards Entries

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Database Development

Segmentation, CRM & Contact
Telemarketing
Profile Scraping

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Inbound Marketing

Email Marketing (including segmentation)
Blogs, Social Media & Analytics
Whitepapers & Infographics

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Social Media

Channel Analysis & Establishment
SlideShare Repurposing
Social Listening, Polls, Content Generation & Analytics

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Influencer Targeting & Public Affairs

Influencer Identification
Outreach
Relationship Building

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Sponsorship

Event
Media
Awards and Campaigns

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We Also Offer Packages

Whilst we pride ourselves on bespoke PR, marketing and business strategies and tactics we understand that some organisations need a quick, focused solution to get them off the ground. We’ve designed four ready-made packages based on the most common requirements of our clients help take the weight of your shoulders – start up, international expansion, messaging and event support.

Workshop

If you’re new to the health IT, launching a new solution or your current marketing strategy isn’t hitting the nail on the head then the chances are that your messaging is not up to scratch. Our messaging workshops will establish your USPs, value propositions, elevator pitch, mission statement and high-level marketing strategy. You’ll walk in confused, with mixed messages and a lack of consistency and walk out with a fully developed messaging toolkit and a series of next steps for you to implement.

Prices from £3000

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Startups

Selling to the NHS has long been a challenge for startups. On average, there is a new start-up established in healthcare every week so standing out has never been more important. At Silver Buck we love working with creative and ambitious digital health startups and recognise that not everyone has the inhouse power to deliver effective marketing. Silver Buck can get your startup ready with the basics. This package includes our messaging workshop and guide, high level marketing strategy including partner marketing, company presentation and sales collateral.

Prices from £2750

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Events Management

The typical vendor spends up to 25% of their marketing budget on trade shows and events. With decades of experience running some of the most prolific round tables right through to exhibitions for thousands of delegates, Silver Buck can take away the headache of highly resource intensive events by providing PR and marketing strategy – including stand design and build, staff messaging, speaker briefing, press release and journalist liaison. Need some advice on the best event to reach your goals? We can do that too.

Prices from £1500

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International Expansion

Expanding your offering internationally is unfortunately not as easy as swapping the ‘z’s with an ‘s’ in your marketing collateral and healthcare organisations can spot a ‘one size fits all’ approach a mile away.

Our founders have decades of experience working with US companies on market entry and this package includes an analysis of your existing marketing and PR tactics, messaging workshop and guide to ensure your solution, brand and messaging is relevant to your new market plus creation/reworking of three pieces of collateral and your company presentation. Add-ons can also include market research and database development.

Prices from £3250

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Still Don’t Know Which Package is Right for You?

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