Brand Awareness & Establishment Service

When first impressions are made in less than 10 seconds, it’s no wonder your brand is your most valuable asset when it comes to business-to-business marketing. Creating a distinctive and trusted brand personality, promise, and strategy is imperative to catching the eye of your target audience. But once your brand and your messaging is established, how do you ensure people are aware of it and what it stands for?

Making your brand stand out

Silver Buck works with you to deliver marketing tactics, from creating a highly impactful, UX designed SEO driven website, hard-hitting collateral, right through to explainer videos and advertising that gets your brand noticed and your product recalled.

Did You Know…

The first five listings on search engine results pages receive 65% of all clicks

Services We Provide

Research

NHS Market Research
Competitor Analysis
Brand Perception
Brand Recall

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Positioning

USPs and Elevator Pitches
Audience Personas
Purpose Development
Storytelling and Mission Statements

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Branding & Design

Brand Creation
Brand Development & Personality (using data driven design expertise)

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Website & Microsites

Wireframes, Concept, Design & Development
Content, SEO & Data Capture Triggers
Mobile & Analytics

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Collateral

Design
Messaging, Content, CTAs
Online and Print

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Internationalisation

Relevancy Assessment
Messaging Development
Realignment

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Digital & Print Advertising

Design
Placement
Measurement

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Video

How-to Videos
Explainer Animations
Client Reference

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We Also Offer Packages

Whilst we pride ourselves on bespoke PR, marketing and business strategies and tactics we understand that some organisations need a quick, focused solution to get them off the ground. We’ve designed four ready-made packages based on the most common requirements of our clients help take the weight of your shoulders – start up, international expansion, messaging and event support.

Workshop

If you’re new to the health IT, launching a new solution or your current marketing strategy isn’t hitting the nail on the head then the chances are that your messaging is not up to scratch. Our messaging workshops will establish your USPs, value propositions, elevator pitch, mission statement and high-level marketing strategy. You’ll walk in confused, with mixed messages and a lack of consistency and walk out with a fully developed messaging toolkit and a series of next steps for you to implement.

Is this package right for you?

Prices from: £3000

Start-ups

Selling to the NHS has long been a challenge for start-ups. On average, there is a new start-up established in healthcare every week – and that’s just in the artificial intelligence space (AI) so standing out has never been more important. At Silver Buck we love working with creative and ambitious start-ups and recognise that not every start-up has the inhouse power to deliver effective marketing. Silver Buck can get you ready with the basics. The package includes our messaging workshop and guide, high level marketing strategy including partner marketing, company presentation and sales collateral.

Is this package right for you?

Prices from £2750

Events Management

The typical vendor spends up to 25% of their marketing budget on trade shows and events. With decades of experience running some of the most prolific round tables right through to exhibitions for thousands of delegates, Silver Buck can take away the headache of highly resource intensive events by providing PR and marketing strategy – including stand design and build, staff messaging, speaker briefing, press release and journalist liaison. Need some advice on the best event to reach your goals? We can do that too.

Is this package right for you?

Prices from £1500

International expansion

Expanding your offering internationally is unfortunately not as easy as swapping the ‘z’s with an ‘s’ in your marketing collateral and healthcare organisations can spot a ‘one size fits all’ approach a mile away.

Our founders have decades of experience working with US companies on market entry and this package includes an analysis of your existing marketing and PR tactics, messaging workshop and guide to ensure your solution, brand and messaging is relevant to your new market plus creation/reworking of three pieces of collateral and your company presentation. Add-ons can also include market research and database development.

Is this package right for you?

Prices from £3250

Still Don’t Know Which Package is Right for You?

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