When first impressions are made in less than 10 seconds, it’s no wonder your brand is your most valuable asset when it comes to business-to-business marketing. Creating a distinctive and trusted brand personality, promise, and strategy is imperative to catching the eye of your target audience. But once your brand and your messaging is established, how do you ensure people are aware of it and what it stands for?
Making your brand stand out
Silver Buck works with you to deliver marketing tactics, from creating a highly impactful, UX designed SEO driven website, hard-hitting collateral, right through to explainer videos and advertising that gets your brand noticed and your product recalled.
Did You Know…
The first five listings on search engine results pages receive 65% of all clicks
Services We Provide
- NHS Market Research
- Competitor Analysis
- Brand Perception
- Brand Recall
- USPs and Elevator Pitches
- Audience Personas
- Purpose Development
- Storytelling and Mission Statements
Branding & Design
- Brand Creation
- Brand Development & Personality (using data driven design expertise)
Website & Microsites
- Wireframes, Concept, Design & Development
- Content, SEO & Data Capture Triggers
- Mobile & Analytics
- Messaging, Content, CTAs
- Online and Print
- Relevancy Assessment
- Messaging Development
Digital & Print Advertising
- How-to Videos
- Explainer Animations
- Client Reference
We Also Offer Packages
We pride ourselves on bespoke PR, marketing and business strategies and tactics but we understand that some organisations need a quick, focused solution to get them off the ground. Our ready-made packages will help take the weight of your shoulders – startup, international expansion, messaging and event support.
If you’re new to digital health, launching a new solution or your current marketing strategy isn’t hitting the nail on the head then the chances are that your messaging is not up to scratch. Our messaging workshops will establish your USPs, value propositions, elevator pitch, mission statement and high-level marketing strategy. You’ll walk in confused with mixed messages and a lack of consistency and walk out with a fully developed messaging toolkit and a series of next steps for you to implement.
Prices from £3000
Selling to the NHS has long been a challenge for startups. On average, there is a new start-up established in healthcare every week so standing out has never been more important. At Silver Buck we love working with creative and ambitious start-ups and recognise that not every startup has the inhouse power to deliver effective marketing. Silver Buck can get you ready with the basics. The package includes our messaging workshop and guide, high level marketing strategy including partner marketing, company presentation and sales collateral.
Prices from £2750
With decades of experience running some of the most prolific round tables right through to exhibitions for thousands of delegates, Silver Buck can take away the headache of highly resource intensive events by providing PR and marketing strategy – including stand design and build, staff messaging, speaker briefing, press release and journalist liaison. Need some advice on the best event to reach your goals? We can do that too.
Prices from £1500
Expanding your offering internationally is unfortunately not as easy as swapping the ‘z’s with an ‘s’ in your marketing collateral and healthcare organisations can spot a ‘one size fits all’ approach a mile away.
Our founders have decades of experience working with US companies on market entry and this package includes an analysis of your existing marketing and PR tactics, messaging workshop and guide to ensure your solution, brand and messaging is relevant to your new market plus creation/reworking of three pieces of collateral and your company presentation. Add-ons can also include market research and database development.