A messaging revamp for one of the world’s largest tech companies: IBM Watson Health
IBM Watson Health – Silver Buck Case Study
Director & Co-Founder, Silver Buck
IBM Watson Health appointed Silver Buck and Ogilvy to provide a messaging refresh across their four key European pillars – government, providers, life sciences and consulting. Following a number of acquisitions combined with branding that had largely been developed in the United States, the organisation required messaging that was anglicised, aligned, relevant and up to date. This would ensure that its core and emerging target audiences understood the value that IBM Watson Health could bring and how it could better support them.
Silver Buck undertook a series of activities aimed at understanding the current perception of IBM Watson Health as well as taking the most relevant message to market for existing and future customers. This included:
Over a three month period, Silver Buck not only implemented a full messaging toolkit but also supported IBM Watson Health in building relationships with key stakeholders, many of which are still in place one year on. Outputs included:
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