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High-profile health IT disruptors appointed to become Silver Buccaneers

Silver Buck, the new-era health IT communications organisation, has appointed six influential health IT disruptors to its Silver Buccaneers advisory board.

The organisation, which was launched earlier this year, created the Buccaneers to support health IT suppliers and health care organisations to better position themselves and ensure that they are delivering solutions that the industry both needs and understands.

The new board is made up of some of the most reputable and experienced names working in the healthcare IT industry:

  •  Richard Corbridge, Chief Digital Information Officer at Leeds Teaching Hospitals;
  •  Jon Hoeksma, CEO at Digital Health;
  •  Dominic Cushnan, AI Lead at NHS Horizons;
  •  Matt Neligan, Director Data Transformation and Operations at NHS England;
  • Tracey Watson, Head of Innovation and Partnerships at NHS England;
  • and Yvonne Goff, Chief Clinical Information Officer at Ireland’s Health Service Executive.

Dominic Cushnan, AI Lead at NHS Horizons said: “I have always been an advocate of those trying to break the mould, and those looking at solutions through a different lens. Silver Buck is flying the flag to support people and organisations to communicate the prospect of distribution by bringing value to the needs of the user.

“I wanted to be part of the Silver Buck team in order to support the health IT industry to move out of its comfort zone and to deliver on the promise of producing content that pushes the needle. Batten down the hatches, the existing ways of communicating what IT can do is going to be changed!”

The group will meet regularly to discuss the opportunities and challenges for the market, their experiences of the evolving landscape, to review recent health IT developments and also to provide guidance on how NHS suppliers and healthcare providers can ensure that positive messages around digital health can make the impact they deserve.

Sarah Bruce, Co-founder and Director of Silver Buck said: “We have brought together a group of individuals who are well known in the NHS for their expertise but equally recognised for their high-energy, passion and creativity within the industry.

“Collectively, the Silver Buccaneers will be unrivalled in providing the knowledge, expertise and know-how to ensure that organisations can make a real impact with their health and IT messages and campaigns.”

Richard Corbridge, CDIO at Leeds Teaching Hospitals, added: “Many digital leaders across the NHS feel like the stars have aligned in recent months and that for the first time in a decade the opportunity to bring digital to the fore is here.

Silver Buck is another star aligning that will assist health care leaders, new innovations and the established digital health companies come together to understand and ensure the whole system understands what we are here to deliver and I am proud to be a part of it.”

About Silver Buck

We are a specialist international, PR marketing, events and business acceleration agency completely dedicated to the health and IT industry. Established in London in 2018, we are new-era health and care IT agency supporting the most innovative start-ups, the biggest health-tech organisations and the most forward-thinking healthcare providers, to get the right message heard and to drive meaningful engagements that have the ability to transform health and care.

For more information or to arrange an interview please contact:

Rory Bibb, PR and Marketing Executive, Silver Buck  +44 (0) 7935946276