Digital Health has appointed the specialist health tech marketing and public relations agency Silver Buck as its PR partner to raise further awareness of its events, intelligence and networking offerings.
The appointment follows Silver Buck’s successful partnership with Digital Health to promote Rewired 2020, which attracted record numbers of journalists and attendees.
As part of the collaborative agreement, Silver Buck will be continuing to support Digital Health’s events programme – initially focusing on the forthcoming Virtual Summer School on 23rd and 24th July.
The agency will also provide PR support to help grow numbers of the Digital Health Networks beyond its current 4,000+ membership. The network is the largest community of local NHS IT and digital health leaders, which share, learn and collaborate through a combination of events and an online forums.
In addition, Silver Buck will also help to expand the reach of Digital Health’s Intelligence services and data-led research. Digital Health’s market intelligence data business provides the most detailed database available on the current systems, technology and infrastructure installed at every NHS trust in the UK, together with future purchasing intentions and market trends analysis.
Chris Marsom, Head of Marketing at Digital Health said: “Having seen first-hand how Silver Buck brought fresh ideas, valuable experience and extensive media contacts to deliver results during our Rewired 2020 partnership, we were keen to work with their team across other areas of the Digital Health brand. We see Silver Buck as an important partner to help us deliver our on our aim to help accelerate the adoption and effective use of digital technologies across health and care”.
Digital Health has already moved quickly to evolve with the COVID-19 pandemic and will be delivering its Summer Schools virtually to complement its popular ‘Digital responses to Covid-19’ online events series.
Stephen Bryant, Director and Co-Founder of Silver Buck, added: “We are experiencing a period of rapid change within health technology and so it is vital, now more than ever, for organisations to be sharing their knowledge and insights and for decisions to be intelligence-led. Digital Health, with its already established networks and market intelligence is in a prime position to support organisations as they navigate this change. We are very much looking forward to supporting Digital Health to reach out to more people within the sector and to help drive this change.”