Our Industry & Story
Combining trusted health IT experts with personality and creative flair
Healthcare is often said to be lagging behind other industries in its adoption and advancements of technology. But that doesn’t mean that PR and marketing efforts in our sector should be too. Silver Buck was born out of a frustration by health IT companies that there are next to no specialist health tech communications agencies or that their existing agency keeps doing the same thing and expects to get different results. We noticed this first hand whilst working in house and running some of the biggest PR, marketing and events in the health IT industry in Europe. When we needed extra external support there was no agency that could infuse creativity with meaningful engagements and ensure the fully integrated approach to PR and marketing that we needed. That’s why we saw a huge gap for a specialist health IT agency that could move with ever changing PR and marketing landscape.