About Us

While working in-house and running some of the biggest PR, marketing and events in the health IT industry in Europe we felt frustrated about the limited number of specialist health tech communications agencies. We set out to fill a huge gap in the market – there simply wasn’t a single agency out there that could offer specialist health tech communications with a fully integrated approach to PR, marketing, and communications.

Our frustration with this outdated approach led us to create a specialist digital health agency that could move with the ever-changing PR and marketing landscape. We know that healthcare demands a different perspective and creative solutions. That’s why we infuse our expertise with meaningful engagements, to create richer, more meaningful solutions that make a positive impact on healthcare.

A PR agency which understands digital health

As the UK’s leading healthcare IT and digital health agency we cover a diverse area of expertise from cloud, cyber, AI, EPR and and medical devices. We help a wide range of clients with marketing, communications, PR and events including start-ups, private healthcare providers, NHS and ICS organisations to government bodies. We can help you to stand out in a crowded market – whether you need to work on your brand positioning and messaging or you want copywriting that will make your digital health company stand out. Find out more about who we work with and what services we offer.

What we do

Our Mission

As the UK’s leading digital health communications agency, we collaborate with organisations to raise awareness, increase uptake and improve engagement of digital health technologies to improve health and care outcomes across the world.

Our Values

At Silver Buck, we live and die by our values and we like working with others who share the same culture, drivers and beliefs as us. We apply our values to every decision we make. We are:

The Silver Buck Team

Curious

Committed

Courageous

Creative

Collaborative

“Their breadth of market and customer knowledge helped us make the investments that gave the greatest benefits to our customers and positioned the company for success.”

Mark O’Herlihy
Managing Director EMEA, IBM Watson Health

Our Founders

- Linkedin

Sarah Bruce

Sarah has lived and breathed healthcare technology her entire working life. Her passion for innovative and entrepreneurial PR and marketing practices combined with access to a hugely extensive network means she’s a strategic thinker, with a creative, hands-on attitude and a proven track record in leading communications from grassroots to board level within complex and high-profile organisations.

Living in London for the past 10 years, she started her career as a senior journalist at the UK’s best known digital health publication DigitalHealth.net before she decided to apply her skills to the world of health tech PR and marketing and enhance the profile of NHS organisations as well as health IT providers. After spending several years as the European head of media and marketing for HIMSS, a position that also meant looking running the organisations key accounts as well as a position on the governing council, she joined forces with the company’s former Managing Director to form Silver Buck.

When Sarah isn’t working, you’ll find her running the Thames Path in London, usually training for a full or half marathon or taking some time out in the countryside away from the big smoke.

- Linkedin

Stephen Bryant

A successful entrepreneur, accomplished businessman and strong leader, Steve has been a big-name in health IT, exhibitions and conferences for over 20 years.

Steve’s first involvement in the events industry came in 1990, when he joined TAS Exhibitions working on trade events in the leisure industry but shortly after he began working for EMAP – looking after major blue-chip events. It was in 1997 that he first came to be involved in healthcare, becoming operations director at British Journal of Healthcare Computing, where he helped to grow Healthcare Computing (HC) into the industry’s leading UK event.

In 2002, he started his own business – Crusade Exhibition Services – a staffing and logistics business, which quickly grew to in excess of 100 staff and won the very prestigious ‘Team of the Year’ accolade. After forging a strong working relationship with the NHS, he created Citadel Events in parallel to Crusade, which he sold to the renowned Chicago-based health organisation, HIMSS, in 2014.

Steve was subsequently appointed as Managing Director of HIMSS Europe and HIMSS UK. In 2018 he started Silver Buck with his former HIMSS Europe colleague, Sarah Bruce.

Outside of work, Steve is a huge sports fan and is a lifelong supporter of Wolverhampton Wanderers FC.

Meet the Team

Need PR and marketing support?

We pride ourselves on delivering bespoke PR, marketing and business strategies but we also understand that some organisations need a quick, focused solution to get them off the ground. View the services we offer

Our services