Our Industry & Story
Combining trusted digital health and IT experts with personality and creative flair.
Healthcare is often said to be lagging behind other industries in its adoption and advancements of technology. But that doesn’t mean that PR and marketing efforts in our sector should be too. While working in-house and running some of the biggest PR, marketing and events in the health IT industry in Europe we felt frustrated that there were a limited number of specialist health tech communications agencies. There wasn’t an agency that could infuse creativity with meaningful engagements and ensure a fully integrated approach to PR and marketing. That’s why we saw a huge gap for a specialist health IT agency that could move with the ever changing PR and marketing landscape.
Sarah has lived and breathed healthcare technology her entire working life. Her passion for innovative and entrepreneurial PR and marketing practices combined with access to a hugely extensive network means she’s a strategic thinker, with a creative, hands-on attitude and a proven track record in leading communications from grassroots to board level within complex and high-profile organisations.
Living in London for the past 10 years, she started her career as a senior journalist at the UK’s best known digital health publication DigitalHealth.net before she decided to apply her skills to the world of health tech PR and marketing and enhance the profile of NHS organisations as well as health IT providers. After spending several years as the European head of media and marketing for HIMSS, a position that also meant looking running the organisations key accounts as well as a position on the governing council, she joined forces with the company’s former Managing Director to form Silver Buck.
When Sarah isn’t working, you’ll find her running the Thames Path in London, usually training for a full or half marathon or taking some time out in the countryside away from the big smoke.
A successful entrepreneur, accomplished businessman and strong leader, Steve has been a big-name in health IT, exhibitions and conferences for over 20 years.
Steve’s first involvement in the events industry came in 1990, when he joined TAS Exhibitions working on trade events in the leisure industry but shortly after he began working for EMAP – looking after major blue-chip events. It was in 1997 that he first came to be involved in healthcare, becoming operations director at British Journal of Healthcare Computing, where he helped to grow Healthcare Computing (HC) into the industry’s leading UK event.
In 2002, he started his own business – Crusade Exhibition Services – a staffing and logistics business, which quickly grew to in excess of 100 staff and won the very prestigious ‘Team of the Year’ accolade. After forging a strong working relationship with the NHS, he created Citadel Events in parallel to Crusade, which he sold to the renowned Chicago-based health organisation, HIMSS, in 2014.
Steve was subsequently appointed as Managing Director of HIMSS Europe and HIMSS UK. In 2018 he started Silver Buck with his former HIMSS Europe colleague, Sarah Bruce.
Outside of work, Steve is a huge sports fan and is a lifelong supporter of Wolverhampton Wanderers FC.
We pride ourselves on bespoke PR, marketing and business strategies and tactics but we also understand that some organisations need a quick, focused solution to get them off the ground. Get in touch to find out more.